Serverless migration

Re-platforming a high-traffic fashion commerce experience for more flexible scale and resilient operations.

Commerce platform Cloud migration Release coordination

600kdaily customers

£1.5Mdaily revenue

60%lower infrastructure cost

The engagement

Building room for growth

PrettyLittleThing needed a platform able to handle a growing customer base while controlling infrastructure spend. The program moved commerce capabilities away from the limits of the existing Magento setup toward a serverless, service-based architecture.

As a Junior Project Coordinator at SOFTOO, I supported the weekly delivery rhythm between business and technical teams, helping keep development, QA, infrastructure, and release milestones visible.

01 / The challenge

Scaling without slowing delivery

Growing customer demand

The existing platform had to serve a large, expanding audience while maintaining a responsive shopping experience.

Infrastructure cost

As traffic increased, the retailer needed a more adaptable operating model and tighter control over the cost of running commerce services.

Adding specialist skills

The program also needed to bring in experienced delivery and engineering capacity while the platform was being reworked.

02 / The delivery

A more modular commerce foundation

Move to serverless services

Rework application components around AWS-managed services to improve flexibility as demand changes.

Strengthen the release flow

Use a more consistent CI/CD delivery approach so teams can ship changes in smaller, more dependable increments.

Keep teams aligned

Coordinate delivery conversations and project records so business and engineering stakeholders share an accurate view of progress.

Grow delivery capacity

Combine team augmentation with ongoing mentorship to help the retailer build and sustain the skills needed for the platform.

03 / Project impact

Supporting a larger digital business

SOFTOO's published case study reports a platform serving 600,000 daily customers and £1.5 million in daily revenue, alongside a 60% reduction in infrastructure cost. It also describes stronger platform performance and a more maintainable codebase. These are project-level outcomes.

View SOFTOO case-study reference Visit PrettyLittleThing